Exclusive Store, Shop-in-Shop or Multi-Brand Counter: How the Fixture Plan Changes Very few brands in India sell through a single kind of store. A consumer electronics, apparel or personal care brand may run its own stores in the metros, hold shop-in-shops inside a department store or an electronics chain, and place counters in multi-brand outlets… Continue reading Exclusive Store, Shop-in-Shop or Multi-Brand Counter: How the Fixture Plan Changes
Exclusive Store, Shop-in-Shop or Multi-Brand Counter: How the Fixture Plan Changes