Category: POS Displays

FSDU, Counter Unit or Permanent Fixture? Choosing an In-Store Display for a Product Launch in India The launch date is fixed, the media plan is approved and the stock is on its way to the distributors. Then someone asks what the in-store display will be, and the answer is often “the same FSDU we used… Continue reading FSDU, Counter Unit or Permanent Fixture? Choosing an In-Store Display for a Product Launch in India

3D and Interactive POS Displays: How FMCG Brands Stand Out at the Shelf Shelf space is crowded, and a flat printed POS card competes for attention against dozens of other products doing exactly the same thing. Adding depth, motion, or light to a display is one of the more reliable ways to actually get noticed… Continue reading 3D and Interactive POS Displays: How FMCG Brands Stand Out at the Shelf

POS Displays That Actually Drive Sales: A Retail Brand’s Guide Point-of-sale (POS) displays are one of the few marketing tools that reach a customer at the exact moment they’re deciding what to buy. Done well, they can lift impulse purchases and highlight new or high-margin products without needing a single extra sales conversation. Done poorly,… Continue reading POS Displays That Actually Drive Sales: A Retail Brand’s Guide